The Griffith and Chimaera Resource is a unique way of reaching (currently) 850 owners of TVR Griffiths and Chimaeras instantly and directly to their desktop. The Resource is precisely targeted at those who wish to service, modify, update and improve their car. They come to the Resource for suggestions, advice, ideas and methods. They could be turning to you.
By advertising in the Resource you are able to precisely target your product, your launch and your pricing to 750 potential customers. .
The Griffith and Chimaera Resource is a down-
loadable digital book-like document that is viewed in a browser, such as Internet Explorer. This takes it beyond printed matter by being interactive.
The original 40+ page issue covered the servicing schedule in the main, basic information on the cars, mechanical data, and explanations of subjects such as sparkplug tip analysis. The Resource is picture heavy and these illustrations are of very high quality, much better than any servicing or workshop manual, in full colour and many pictures can be enlarged to full screen size.
There is no charge for the Resource. It can be sent via email, downloaded by those with a password or posted on CD. This last facility includes a moderate charge to cover the extra costs.
The Resource is updated bi-monthly, with subscribers being informed of the contents via email midway between the two issues and then again with the codeword or the Resource itself. The current issue is the second and a third is planned for publication on the 20th April. The current issue has been downloaded more than 850 times and there are over 750 subscribers.
The Resource is a flexible marketing tool which can be precisely tuned to your requirements. If you want to highlight a particular advantage your product has over another then a short article in a Resource, the timing of which can be precise, will demonstrate this to 750 possible customers.
An article will stay in the Resource until such time as an advertiser wishes to modify, replace or withdraw it. Content can be changed from issue to issue, offers can be added at any time, prices can be modified.
There is a supporting website, www.RV8R.co.uk on which coming articles and a list of advertisers will be included. There are a number of different advertising options available. You can pick just what you want when you want and for how long you want.
We can modify the package to suit your needs. All you have to do is ask.
Derek Smith has been a part time freelance writer since 1975, mainly on law, motorsport and motoring matters. From 2004 until 2008 he was editor of the TVR Car Club magazine Sprint, a monthly A4, full colour, 64/72 pp subscription periodical. During his tenure the magazine was awarded Classic Cars Club Magazine of the Year and was shortlisted twice. He has run a number of websites, including two moderately successful F1 fanzines. He currently writes for Wizewmail (www.wizemail.co.uk) and Pitlane Magazine (www.pitllanemagazine.com).
Don’t listen to me. Read what subscribers say:
This is fantastic stuff, thanks
Thanks for your efforts.
Fantastic work.
Seems too good to be true.
A wonderful resource.
Much appreciated.
You are a TVR god (x2)
I don’t know how you do it
Brilliant
What can I say - absolutely fantastic!. Great detail, and would give me the right level of info to have a go, with pictures!.
What a great guy
What a helpful chap!
We need more like him!
An excellent download. You cannot be thanked enough. You are a scholar and a gentleman.
And my favourite
You are a Colossus bestriding the .net forums